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JUN 2016
UNITED KINGDOM

Alexandra Rose Charities: Tackling food poverty and supporting nutritional eating to give families the spending power and skills for a healthy start

"iProbono and Dentons have helped us shift our focus and strategy. With our legal structures now in place, we can continue to support the demand of providing healthy eating and tackling food poverty."

Jonathan Pauling

CEO, Alexandra Rose Charities

Anna* is a single parent with two children aged under five. She couldn’t afford to feed her family the government recommended five portions of fruit and vegetables a day. Instead, their diet was an unhealthy mix of high fat, sugar, salt and processed foods.

Alexandra Rose Charities is an organisation working to address food poverty and the crisis in young people’s diets. The charity helped Anna’s family with their ‘Rose Vouchers Initiative’ – a project which supports pregnant women and families living on low incomes to eat healthier and improve their overall well-being.

Thanks to the weekly food vouchers, Anna’s kids have swapped crisps and sugary sweets for a balanced diet that includes fruits and vegetables.

Alexandra Rose Charities turned to iProbono to help the organisation shift its strategy to focus on The Rose Vouchers project.  To help them in this endeavour, iProbono matched the charity with global law firm Dentons, which provided pro bono support in the following ways:

  • Redeveloping their articles of association after the charity changed its ethos
  • Providing strategic intellectual property advice

Jonathan Pauling, CEO of Alexandra Rose Charities said, “Dentons were excellent. They were quick to respond, attentive, courteous and best of all, they patiently supported us to understand the various issues and then gave us time and space to make our decisions.

Through this match, Alexandra Rose Charities has helped 800 beneficiaries and this number continues to grow.

Dentons Law Firm said “Providing legal advice to Alexandra Rose Charities has been a success. We know that switching the ethos of the charity to help more people can be tricky but with the right team and dedication, we have come together to strengthen the charity's work.”

 

*Name has been changed for the purposes of this article.